Why myk+



Inspired by the Nordic lifestyle, myk+ set out to create non-toxic and eco-friendly cleaning products that are good for people and the environment. To us, this means a healthy, uncomplicated approach towards home living.

Guided by principles of safety and simplicity, myk+ products are designed, manufactured, and bottled in Denmark according to the highest standards. The Nordic Ecolabel ensures the strictest testing for environmental friendliness. The Asthma-Allergy Denmark symbol (the Blue Label) ensures that health-damaging chemicals are kept out. This is especially important for children and those suffering from allergies, asthma and chemical sensitivities.

why201myk+ arose from a mother′s desire to protect her children and give them a home that′s free of toxins. It grew from a Nordic environmentalist′s efforts to make urban life greener and healthier. Both found the Nordic countries an inspiration for their dream to bring about a safer, simpler and more wholesome life.

Every day we use household cleaning and personal care products filled with chemicals that infuse our homes and enter our bodies. Many cause us harm and it′s very difficult to understand the full extent of this damage because there just isn′t enough research. In the Nordic countries, a movement has been underway for decades to get harmful chemicals out of daily life. This is why a high percentage of products sold in stores there are free of fragrances, dyes and other harmful chemicals.


why203myk+ gives people an opportunity to reset their living conditions with products that are honest, healthy and pure. To achieve this, we steer clear of shortcuts to deliver safe products of the highest quality and standards.


myk+ products are based on well-proven formulations and manufactured in a state-of-the-art facility in Denmark. All our ingredients are tested for purity and meet the strictest safety standards of the Nordic countries.

Do no harm:

myk+ products minimize harm to human beings and the environment. myk+ products are Nordic Ecolabel and Asthma-Allergy Denmark certified and biodegradable.



We list all ingredients in all our products. With growing evidence of the danger of many chemicals, you have the right to know what you′re buying. myk+ products have nothing to hide because they are formulated with only the safest ingredients.


myk+ believes in a deliberately simple approach to keeping our products pure and simple. Our products contain no unnecessary ingredients, and have no colorants or fragrances. Fragrances and colorants can cause allergies and disrupt many body functions.



02The Nordic Ecolabel gives you, as a consumer, the assurance that the products you buy are safe for your family. Because of the stringent safety criteria for any product they certify, you can be sure that Nordic Ecolabel marked products are a smart choice for your family. Nordic Ecolabel also guarantees that climate requirements are taken into account, and that CO2 emissions (and other harmful gasses) are limited. By buying Nordic Ecolabelled products and services, you as a consumer can contribute to a more sustainable environment.

03Asthma-Allergy Denmark works so that all people suffering from asthma, allergies, hay fever and eczema have a better everyday life. By buying Asthma-Allergy Denmark certified products you are protecting your family, even those who don′t suffer from asthma and allergies, from exposure to potentially harmful chemicals.

No two certifications are the same. There are differences in products covered, in tolerances for potentially dangerous substances, and in testing. The strictest eco standards in the world are those of the Nordic Ecolabel. The EU Ecolabel is the Nordic Ecolabel′s counterpart. Both are type 1 Ecolabels – the most strict.

Sure, it′s nice to have nice smelling hands and clothes. But in reality, fragrances and colors are not related to product functionality: they do not make products clean better. In fact, they are harmful, especially to children and people with chemical sensitivities and weakened immune systems. Long-term exposure to fragrances, colorants, and many other common chemicals is unhealthy for anyone, so why include them?

We believe consumers should know exactly what they are using, and at myk+ we keep our products very safe and simple. Other companies′ products often don′t include a full list of ingredients. You deserve to know what′s in the products you use.

Most fruits and vegetables are contaminated with pesticides, agrochemical residues, and other types of contamination. Thorough washing is essential to protect your family from potentially dangerous substances, and water alone just doesn′t do the trick. Even supposedly organic produce (if you can trust that it is truly organic) has contamination from the field, handling, and shipment and storage.

There is no correlation between “natural” or “organic” on a product label and its safety. This may come as a surprise to many people, but the complex chemical compounds found in these natural products are just as likely (and sometimes more likely) to be toxic or cause allergic reactions than chemical compounds found in conventional products. The vast majority of compounds used in natural and organic products have never been tested for human safety. That′s why these products almost never have certification from asthma and allergy organizations.